Who we are
Familiar Travel Ltd ("Familiar", "we", "us", "our") is a luxury family travel platform registered in England and Wales. Our registered address is London, United Kingdom. You can contact us at hello@familiar-travel.com.
What information we collect
When you register your interest or create a profile with Familiar, we may collect the following:
- Your name and email address
- Information about your family — including the ages and preferences of family members — that you choose to share with us to improve your experience
- Travel preferences, dietary requirements, and accessibility needs you provide
- Correspondence you send us directly
- Technical data such as your IP address, browser type, and how you interact with our site
How we use your information
We use the information you provide to:
- Match your family to hotels and destinations that suit your needs
- Personalise your experience on the Familiar platform
- Share relevant guest intelligence with hotel partners ahead of your stay (only with your consent and as part of the service you've signed up for)
- Send you updates about the Familiar platform, your membership, and travel recommendations
- Improve and develop our service
- Comply with our legal obligations
Legal basis for processing
We process your personal data on the following grounds: your consent, the performance of a contract with you, our legitimate interests in operating and improving our service, and compliance with legal obligations.
Sharing your information
We do not sell your personal data to third parties. We may share relevant information with:
- Hotel partners — but only the guest intelligence you have agreed to share as part of the Familiar service
- Trusted technology providers who help us operate our platform, under strict data processing agreements
- Regulators or law enforcement where required by law
Data retention
We retain your personal data for as long as your account is active or as needed to provide our services. You may request deletion of your data at any time by contacting us at hello@familiar-travel.com.
Your rights
Under UK GDPR, you have the right to access, correct, or delete your personal data, restrict or object to its processing, and request data portability. To exercise any of these rights, please contact us at hello@familiar-travel.com.
Cookies
Our website uses cookies to improve your experience and understand how our site is used. You can control cookie settings through your browser. We do not use cookies for advertising purposes.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
Contact us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at hello@familiar-travel.com.